Guides

Guides for practice owners

How patients find a practice online, and what to do about it: Google, reviews, the questions patients ask before they book, and the privacy and ethics rules that apply to healthcare. Every claim links to its source.

eye care practices
How patients choose an eye doctor online
A practical guide for optometry and ophthalmology practices: the searches patients make, your Google profile, service pages, reviews and what to measure.
October 20, 2026 · 5 min read
mental health practices
Marketing a therapy practice online without breaking trust
How people search for a therapist, what your website needs to answer, and the rules on testimonials, reviews and tracking that set mental health apart.
October 20, 2026 · 4 min read
orthodontists
SEO for orthodontists: getting found for braces and clear aligners
Who searches for an orthodontist, what parents and adults need to read before a consult, and how your website and Google profile turn searches into exams.
October 20, 2026 · 4 min read

Guides for practice owners

How patients choose an eye doctor online

Marketing a therapy practice online without breaking trust

SEO for orthodontists: getting found for braces and clear aligners