Practices shouldn't need a marketing department to be found.

Sirvo started with a pattern I kept seeing in practices: owners and office managers squeezed from two sides. On one side, agencies charging $2,500 a month for two blog posts and a PDF of impressions. On the other, “AI content tools” happy to publish medical claims no doctor ever read — on a medical website, under a doctor's name.

Meanwhile, the way patients find care changed. They still search Google, but they also ask ChatGPT and Perplexity “who's the best dentist near me?” — and those assistants recommend practices with published, cited expertise. Most practices are invisible there and don't know it.

So we built the tool we thought should exist: an SEO autopilot that writes patient-focused, cited content daily, puts every word through the practice's own physician review, publishes to whatever website the practice already has, and reports one number that matters — new patients, in dollars.